For the global campaign of the Peru country brand, we didn't want to sell superfoods, more than 400 types of potatoes, or one of the best cuisines in the world. We went further. We went in search of the origin of it all: Dedication.
This campaign was launched in more than 15 languages and 30 countries around the globe, and helped Perú to gain 12 positions in the FutureBrand Country Index.